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Unleashing the Spirit: A Journey into Lobos 1707 Tequila

April 12, 2023
2 mins read

Key Takeaways:

  • Lobos 1707 Tequila, a brand born from the rich family history of its founder Diego Osorio, pays homage to both Mexican and Spanish heritage.
  • The unique aging process using oak barrels imported from Spain and Mexico gives the tequila its distinct taste.
  • High-profile investors such as LeBron James, Maverick Carter, Arnold Schwarzenegger, and Anthony Davis have propelled the brand’s rapid growth.
  • Lobos 1707 offers three different tequilas and one mezcal, making it suitable for neat sipping or cocktail mixing.

A Passion for Heritage and Legacy

Lobos 1707 Tequila, founded by Diego Osorio, is a testament to the love, legacy, and authenticity of its creator. Inspired by his family’s long history in the alcohol production business, Osorio set out to make a mark in the tequila world with a brand that would honor both his Mexican and Spanish roots.

The Name, the Bottle, and the Wolf

The name “Lobos” means “wolf” in Spanish, which is not only an integral part of the Osorio family’s coat of arms, but also represents the strength of a pack. The number 1707 marks the first year Osorio’s family started producing spirits. The bottle’s design showcases the Agave Wind Rose Compass and the Osorio Family’s Coat of Arms, further emphasizing the brand’s commitment to its rich heritage.

A Unique Aging Process

What sets Lobos 1707 Tequila apart is its unique aging process, which combines traditional Mexican techniques with Spanish influences. The spirit is aged in oak barrels imported from Spain and Mexico, giving it a smooth, sweet, sherry-edged flavor profile. This fusion of two cultures is a nod to the past, while still embracing modernity through sleek design and innovative branding.

LeBron James and the Rise of Lobos 1707

The brand’s rapid growth can be attributed in part to high-profile investors like LeBron James, Maverick Carter, Arnold Schwarzenegger, and Anthony Davis. After trying the tequila on a European holiday, LeBron James decided to invest in the brand, helping to propel Lobos 1707 into the spotlight.

The Lobos 1707 Collection

Lobos 1707 offers a collection of three unique tequilas and one mezcal, each with its distinct character and flavor profile. The brand’s tequilas cater to a variety of preferences, making them suitable for neat sipping, enjoying on the rocks, or mixing into cocktails.

Exploring the Flavors of Lobos 1707 Tequila

Lobos 1707 Joven Tequila is perfect for cocktail enthusiasts who want to mix up their favorite drinks. Its peppery and sweet notes shine through in cocktails that emphasize its individual character. For those who prefer aged tequila, Lobos 1707 Reposado and Añejo offer rich and buttery flavors, thanks to the unique aging process.


Lobos 1707 Tequila is an embodiment of rich cultural heritage, a unique aging process, and a diverse range of flavors that cater to various preferences. With high-profile investors like LeBron James and Arnold Schwarzenegger supporting its rapid growth, Lobos 1707 has established itself as a prominent player in the spirits industry.

The brand’s commitment to honoring its Mexican and Spanish roots, while embracing modernity through sleek design and innovative branding, has resonated with consumers. Whether enjoyed neat, on the rocks, or in a cocktail, Lobos 1707 Tequila offers an exceptional and versatile experience that pays homage to the past while looking towards the future.

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About Levi Keswick

LeviKeswick serves as a vibrant hub for diverse individuals to share their stories, absorb and contribute to emerging fashion trends, lifestyle concepts, and innovative ideas. We offer valuable insights and advice, amalgamating information painstakingly curated by experts in the field, alongside fashion connoisseurs and influential social media personalities.