
The Digital Rise of Lux Brands: Navigating the New Age of Luxury
Key Takeaways: The luxury brand landscape is a relentless battleground where reputation, exclusivity, and consumer engagement intersect to determine which brands will ascend to the pantheon of desire and which will fade into the annals of history. As the digital age reshapes the frontline, how are the most coveted lux brands ensuring they are not just surviving but thriving online?