Levi KeswickKey takeaways:
- 1800 Tequila, launched in 1975, is a renowned tequila brand owned by the Beckmann family, who also owns Jose Cuervo.
- The brand’s tequilas have consistently received accolades, with the Silver, Reposado, and Cristalino editions winning Silver Medals at the 2021 New York International Spirits Awards Competition.
- The iconic bottle shape of 1800 Tequila pays homage to the Mayan stone pyramids of Mexico, while the crest on the label represents the brand’s commitment to traditional farming and distilling practices.
- 1800 Tequila offers a range of options, including the classic Silver, Coconut Reserva with a tropical twist, and the ultra-premium Cristalino aged in American, French, and port wine barrels.
- The brand has formed strategic partnerships with events like Genius IQ BBQ and established a presence on SoundCloud to engage with music enthusiasts.
- 1800 Tequila has also entered the sports world as the official tequila of the NFL’s Los Angeles Rams.
- The brand’s ready-to-drink bottled cocktails, such as the 1800 Ultimate Margarita, provide convenient and affordable options for tequila lovers.
Introduction
Since its inception in 1975, 1800 Tequila has made a significant impact on the spirits industry. As a sibling brand to Jose Cuervo, 1800 Tequila carries a legacy of excellence and innovation. From its iconic bottle design to its award-winning tequilas, 1800 has established itself as a prominent player in the tequila market. In this article, we will delve into the rich history, unique offerings, and exciting partnerships of 1800 Tequila.
Honoring Tradition: The Distillery and Heritage
The production of 1800 Tequila takes place at La Rojeña Distillery, the oldest active distillery in Tequila, Jalisco. This distillery, with a NOM of 1122, also houses other renowned tequila brands such as Jose Cuervo and Gran Centenario. The shared heritage and craftsmanship within La Rojeña Distillery contribute to the exceptional quality of 1800 Tequila.
The bottle design of 1800 Tequila carries a deeper significance. Its distinct trapezoid shape pays homage to the Mayan stone pyramids found in Mexico, symbolizing the brand’s connection to the country’s rich cultural heritage. The label features a crest that embodies the values of “Trabajo, Passion, Honestidad” (work, passion, honesty), representing the brand’s commitment to traditional farming and distilling practices.
A World of Flavors: Exploring 1800 Tequila Offerings
1800 Tequila offers a diverse range of tequilas, each with its own distinctive characteristics. The classic 1800 Tequila Silver is crafted from a selection of unaged tequilas that undergo a double-distillation process. As consumer awareness grows regarding additives and mass-produced tequila, the demand for high-quality, unadulterated spirits like 1800 Silver continues to rise.
For those seeking unique flavor experiences, 1800 Coconut Reserva provides a delightful twist. This tequila combines the original 1800 Silver Tequila with a natural coconut flavor, resulting in a medium-bodied tropical finish with a subtle sweetness.
Stepping into the realm of luxury, 1800 Cristalino Tequila offers an ultra-premium experience. Aged for 16 months in American and French oak barrels, followed by an additional six months in port wine barrels, this clear añejo tequila showcases a crystalline bottle design and delivers a refined taste. With its harmonious blend of oak and port wine influences, 1800 Cristalino embodies sophistication.
Further options in the 1800 Tequila lineup include the 1800 Añejo, aged in French oak barrels for a minimum of 14 months, and the 1800 Reposado Reserva, aged for at least six months in American and French oak barrels. These aged tequilas offer distinct flavor profiles that cater to the preferences of connoisseurs and cocktail enthusiasts alike.
Exploring Partnerships: Engaging with Music and Sports
To expand its reach and engage with diverse audiences, 1800 Tequila has formed strategic partnerships that go beyond the realm of spirits. One notable collaboration is with Genius, a digital music publication that provides annotations to song lyrics and breaking stories in the music industry. 1800 Tequila served as the official drink of choice at Genius IQ BBQ, an exclusive event attended by celebrities and musicians. The partnership with Genius allowed 1800 Tequila to showcase its premium offerings to a music-loving audience.
Scene by 1800, an innovative campaign by the brand, intertwines the realms of drinks and entertainment. By collaborating with popular artists, 1800 Tequila shares personal stories and curates playlists that define the brand’s essence. SoundCloud serves as the platform to showcase these curated playlists, allowing artists and listeners to connect through the power of music.
In a groundbreaking move, 1800 Tequila also became the official tequila of the NFL’s Los Angeles Rams in 2020. This partnership signifies the brand’s foray into the sports world, introducing 1800 LA Rita as the signature cocktail for Rams fans to enjoy during games.
Convenience and Affordability: 1800’s Ready-to-Drink Offerings
Recognizing the demand for convenient and accessible options, 1800 Tequila introduced its first ready-to-drink (RTD) bottled cocktail in 2006. The 1800 Ultimate Margarita offers an on-the-go pre-mixed experience with real tequila. Available in various flavors, including Pineapple, Raspberry, Original, Watermelon, Jalapeño Lime, and Peach, these RTD cocktails provide an affordable entry point for tequila enthusiasts to enjoy the brand’s flavors without compromising on quality.
In Conclusion: Embracing Tradition and Embracing the Future
1800 Tequila has successfully carved its place in the tequila market, drawing upon its heritage, innovation, and strategic partnerships. With its commitment to traditional farming and distilling practices, the brand continues to honor the rich history of tequila production while embracing modern influences and consumer preferences. From the iconic bottle shape to the diverse range of tequila offerings, 1800 Tequila captivates both connoisseurs and enthusiasts alike. Whether sipped neat, mixed in cocktails, or enjoyed at music and sports events, 1800 Tequila promises a memorable and authentic tequila experience.
