Levi KeswickKey takeaways:
- Master the pronunciation of luxury brands such as Chopard.
- Learn about the rich heritage and unique craftsmanship behind these luxury brands.
- Understand how these brands have shaped the landscape of high-end jewellery and horology.
Your Chopard, Your Confidence
Few things exude personal style and affluence as subtly as the gleam of an exquisite watch or piece of jewellery. Among these, the name Chopard, a sparkling mainstay of Cannes and Sir Elton John’s jeweller of choice, frequently takes centre stage. However, the question remains – are we pronouncing ‘Chopard’ correctly?
To put your doubts to rest, the correct Chopard pronunciation is [Show-Par], with a silent ‘d’. Named after its founder Louis-Ulysse Chopard, this Swiss luxury brand is not just a name, but a legacy dating back to 1860.
The Fascinating Stories Behind the Names
A. Lange & Söhne: The German Precision
A. Lange & Söhne, a Richemont-owned watchmaker, originated in Germany in 1845. Instead of the usual bling, this brand appeals to true connoisseurs with its refined elegance. Pronounced [Ah LANG-uh und ZO-nuh], A. Lange & Söhne is renowned for its precision and exceptional craftsmanship.
Audemars Piguet: The Royal Favourite
Hailing from Switzerland, Audemars Piguet has been family-run for over 140 years. It sponsors prestigious events like the Derby and is mentioned in Jay-Z songs, blending haute horology with undeniable street cred. To pronounce it right, say [Oh-duh-marr Pee-gay].
Boucheron: The Jeweller of Paris’ Place Vendome
The first luxury brand to set up in Paris’s Place Vendôme, Boucheron has adorned Russian princes, Maharajas, and Queens of Egypt. It’s pronounced [Boo-shuh-rohn].
Buccellati: The Italian Artistry
Buccellati, famed for crafting metals to resemble lace, honeycomb, and tulle, showcases extraordinary Italian craftsmanship. It’s pronounced [Boo-chell-ah-tee].
Chaumet: The Tiara Specialist
Parisian maison Chaumet has been the go-to name for tiaras since 1780, counting Queen Victoria and Napoleon among its fans. Chaumet is pronounced [Sho-may].
More Than Just Names
The name of a luxury brand is more than just a label; it’s an indication of the wearer’s taste, an understanding of heritage, and a hint of the rich history behind these labels.
De Grisogono: The Cheerful Luxury
De Grisogono, owned by Fawaz Gruosi (pronounced Fa-WOZ Groo-OH-see), crafts cheerful luxury jewellery, such as a pink sapphire pig with wiggling arms. De Grisogono is a name that requires some practice to say it right, but it’s worth the effort.
Patek Philippe: The Pinnacle of Haute Horology
Creators of the world’s most expensive watch, Patek Philippe represents the apex of haute horology. A Patek is the dream of every true watch aficionado. For the right pronunciation, say [Pah-tek Fi-leep].
Concluding Thoughts: Express Your Style with Confidence
Getting the pronunciation of these high-end brands right, including the often-debated Chopard pronunciation, not only adds an extra layer of sophistication to your style but also demonstrates your appreciation for the rich heritage and unique craftsmanship these luxury brands embody.
Remember, the world of haute horology and high-end jewellery is filled with exciting stories and intriguing details that can elevate your style, one pronunciation at a time.
