This article showcases our top picks for the best California based Shoes and Sneaker companies. These startups and companies are taking a variety of approaches to innovating the Shoes and Sneaker industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation
- Innovative ideas
- Innovative route to market
- Innovative product
- Growth
- Exceptional growth
- Exceptional growth strategy
- Management
- Societal impact
Top California Shoes and Sneaker Companies
Data sourced from Crunchbase and SemRush.
Goat Group
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GOAT Group is the marketplace for authentic sneakers available under the GOAT and Flight Club brands. Its brands offer a selection of sneakers available through company-operated retail stores, e-commerce sites, and mobile apps under the GOAT and Flight Club brands.
Through its innovative technology and service, GOAT Group has changed the landscape of sneaker commerce. GOAT has thirteen physical locations in the United States, Asia, and Europe, including distribution and authentication centers that ship products to 170 international markets.
The company’s platforms feature over 350 brands across sneakers, apparel, and accessories. The company is backed by strategic investor Foot Locker, Inc.
as well as some of the leading names in venture capital including Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network, and Y Combinator. Daishin Sugano and Eddy Lu founded the company in Culver City, California in 2015..
Learn more about the finances of this company on Crunchbase.
Allbirds
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Allbirds is an apparel and fashion company that specializes in manufacturing eco-friendly wool shoes. It is dedicated to making the most sustainable footwear using premium natural materials, designed for the to and fro of everyday life.
The company is driven by a mission to prove that comfort, good design, and sustainability don’t have to be mutually exclusive. Its commitment to making better shoes in a better way is fueled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness.
Allbirds is based in San Francisco and founded in 2015.. .
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TechStyle Fashion Group
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TechStyle Fashion Group is a global fashion and lifestyle retailer founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including 5 million VIP Members, through a portfolio of apparel and shoe brands.
TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group’s brands include JustFab, Fabletics, ShoeDazzle, Savage X Fenty and FabKids, and are available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands..
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Rothy’s
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Rothy’s transforms sustainable materials into beautiful products for life on the go. Redefining expectations of comfort, style and sustainability, Rothy’s began by turning single-use plastic water bottles into artfully-designed shoes, and recently furthered its commitment to material innovation with the launch of The Bag Collection using recycled marine plastics.
Considering every step of production, Rothy’s owns and operates its state-of-the-art production workshop and uses a proprietary 3D knitting process to significantly reduce material waste. Since launching in 2016, Rothy’s has repurposed over 60 million water bottles and today is approaching two million customers worldwide.
Rothy’s has raised a total of $44M in funding over 3 rounds, including secondary investments. In total, only $5M out outside capital has gone on Rothy’s balance sheet.
Their latest funding was raised on Dec 18, 2018, a secondary investment from Goldman Sachs.. .
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Birdies
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The stylish flat that’s secretly a slipper, featuring elevated style and luxurious comfort
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ShoeDazzle
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ShoeDazzle is a fashion subscription service that brings a personalized boutique experience to an online platform. ShoeDazzle offers VIP Elite Membership for $39.95 each month which converts into rollover “VIP Credits” that members can spend or save for later.
Every month, the company debuts a new selection of exclusive and brand-name shoes, handbags and more, including a custom online showroom, curated to each client’s individual style preferences. Rachel Zoe serves as the company’s Chief Stylist..
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PLAE
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PLAE design products that celebrate the individual, value the sustainable, and promote a spirit of fearless exploration. The company’s shoes are made from eco-friendly, breathable, and washable materials that are engineered to be durable, flexible, and customizable to allow for the natural development of children’s feet.
Their goal is to erase that line and harness the power of play for everyone—starting with shredding the notion of age limits, of growing up, of losing that spirit of joy. PLAE was founded in 2012 and is headquartered in San Francisco, California, USA..
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Wolf & Shepherd
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Wolf & Shepherd is a men’s fashion brand built on the principles of innovation, performance, and tradition that designs shoes to aide modern workers as they move throughout the day. It provides unparalleled comfort by concealing a foam technology into the heart of each sole.
Wolf & Shepherd was founded in 2015 and is headquartered in El Segundo, California.. .
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Kicksnation
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Kicksnation is a provider of online platform focused on the modern sneaker.
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SoleSociety
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Sole Society is a leading lifestyle brand of women’s shoes, handbags and accessories. Catering to smart, savvy consumers, Sole Society offers exclusive styles and curated content to its customer.
Launched in 2011, Sole Society’s mission is to make “chic” affordable. In partnership with Nordstrom and Vince Camuto, Sole Society delivers quality product at an accessible price point.
Sole Society is available on www.solesociety.com and www.nordstrom.com as well as select Nordstrom stores nationwide.. .
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Ccilu
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Launched in 2011, this award-winning lifestyle brand is now sold in more than 60 countries, with 40+ Ccilu stores in Asia and a permanent presence established in North America, under the Ccilu USA banner. Via its sponsorship of the World of Dance live competition tour, and partnerships with PGA TOUR, Swarovski, Warner Bros, and Hang Ten / Hang Ten Gold, Ccilu Footwear is expanding its footprint in the USA and worldwide.
“Ccilu” (CHEE-loo) means “liberate” in Japanese, and “liberate yourself” is our call to action, a reminder that we each have the power to defy limitations. For Ccilu, this means bringing our creativity and independent spirit to footwear evolution, thanks to Ccilu Footwear’s revolutionary technologies.
Proprietary tech has evolved from comfort, fashion and function, to wellness and sustainability. In 2019, Ccilu unveiled XpreSole, a revolutionary technology that converts spent coffee grounds into sole material, reducing harmful methane emissions.
In 2020, Ccliu will launch the brand new technology and material about RPET for next generation eco-friendly footwears.. .
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Brandblack
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Brandblack is a performance footwear and apparel brand for men and women. It works to find a natural harmony between technology and humanity through their products.
It was founded by David Raysse, in 2012.. .
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Pashion Footwear
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Pashion has completely “reinvented the heel” through the creation of the world’s first fully convertible heel-to-flat technology. Combining excellent technical execution with classic styles, their disruptive two-shoes-in-one design is the up-and-coming solution to the pain, injury, and inconvenience associated with wearing high heels.
The company has sourced a supply chain and production process that is completely unique to the high heel space, and their innovative design is patent-pending in 30 countries. In addition to heel-to-flat capability, Pashion shoes boast incredible comfort ratings due to their unique material profile.
The brand has also recently brought to market an interchangeable heel kit design, allowing for multiple aesthetic looks to appear on one shoe. Pashion is building a lifestyle brand focused on empowering women in their daily lives.
The woman of today deserves a shoe that can keep up with her – no matter where she’s headed. Pashion has raised a total of $3.17M in angel & venture funding..
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SRI Sports Limited
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Srixon is a golf ball and club brand trusted by PGA Tour players including Graeme McDowell, Keegan Bradley and Peter Jacobsen.
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Shoe Palace
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Shoe Palace is one of the most-trusted athletic footwear and apparel retail chains in the United States. Shoe Palace was built on a strong belief that amazing buyer service, above all else, is the most important reason why any business flourishes.
Shoe Palace prides itself on offering its customers the Ultimate Experience when it comes to their shoe and apparel shopping. Our locations, staff, and products are all the very best imaginable.
Shoe Palace carries only elite shoe and apparel brands. Our chic and loyal clientele reflects that commitment to retail excellence..
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Vans
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Vans was founded in 1966 by Paul and James Van Doren, Serge Delia, and Gordon Lee. It has stood for authenticity in youth lifestyle, music and action sports since day one.
Vans has one of the top action sports teams in the world including riders Geoff Rowley, Johnny Layton, Tony Alva, Tony Trujillo, Steve Caballero, John Cardiel, Omar Hassan, Christian Hosoi, Chris Pfanner, Andreas Wiig, Mark Landvik, Jamie Lynn, Eric Willett, Hana Beaman, Nathan Fletcher, Joel Tudor, Leila Hurst, Dane Reynolds, Dane Gudauskas, John Florence, Alex Knost, Ryan Guettler, Cory Nastazio, Scotty Cranmer, Ryan Villopoto, and many others. Vans also supports and promotes the action sports lifestyle through such events as Vans Triple Crown of Surfing:tm:, Pro-Tec Pool Party, The Downtown Showdown and Vans Warped Tour:tm:..
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Shoobilee
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Unlimited shoes, 1-out at a time, with an affordable monthly price while giving back to the community effortlessly.
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Flip Flop Shops
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Flip Flop Shops is the authentic retailer of the hottest brands and latest styles of flip flops and casual footwear.
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Sheikh Shoes
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Shiekh Shoes began its vision of expansion in 1991. Since then, the company has enjoyed the success of opening stores in many of California’s premiere malls.
With the combination of dedication, management and the right product lines, Shiekh is now poised as a major retailer in the shoe and apparel industries. Shiekh is very proud of the high standard of performance from our trained and experienced staff members.
Shiekh’s product buyers work hand in hand to create an enhanced buying experience for the consumers. With communication coming in from all product buyers, the marketing department, individual store management and Shiekh themselves, they are able to put the highest level of product mixes in all of their locations.
Shiekh’s philosophy is service first. Putting Shiekh’s associates together with their product lines creates a winning team atmosphere.
With a centralized distribution center located in Ontario, CA, Shiekh has the capability to receive, process and deliver the merchandise within 24 hours of all initial shipments coming in from their vendors. Shiekh’s corporate headquarters and full time staff of warehouse personnel work as a tight unit and therefore have unmatched efficiency in product distribution to all their retail locations.
Shiekh also has the capability to stock any excess inventory in the warehouse so special orders can all be done in-house. People can find Shiekh Shoes in every major mall in California from Sacramento to San Diego.
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Shoe Lovers
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Shoe Lovers is the world’s largest online community for shoe fashionistas, curated with love. We have grown to 38+M Facebook fans in a little over a year and a half by offering a uniquely disruptive social entertainment and commerce platform to help passionate women who love shoes to find offers, discover trends around the world, and share their passion with others.
Discovering shoes that match personal taste is difficult for many women with the immense set of offers distributed across thousands of sites, and attempts to personalize the user experience and capture user preferences through contests often result in offers which don’t quite match the user’s fashion sensibilities. The power of social commerce resides in the network effect of recommendations, and ShoeLovers was built to maximize the network effect of the community interactions, and automatically capture the fans’ preferences with unprecedented accuracy to provide an outstanding user experience..
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ShoeMagoo
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Shoemagoo is an e-commerce retailer aimed at providing shoes at unbeatable prices.
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Five Ten USA
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Five Ten is an American manufacturer of outdoor and athletic footwear. Founded in 1985 by Charles Cole, Five Ten is one of the top-selling climbing shoe manufacturers worldwide.
The company’s headquarters are located in the city of Redlands, California, 50 miles east of Los Angeles.. .
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Huzza
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Huzza is a live-streaming platform that enables musicians to monetize their fans through tips. The platform provides musicians with the ability to release their content exclusively to fans who tip them, enabling musicians to make money from their existing social following.
Huzza also serves as a platform that connects its users with their favorite musicians. The platform provides services such as direct fan-artist support, sharing, and engagement.
Huzza was launched by Justin Womersley and Nick Smit in 2015. It is operated from Palo Alto, California..
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Gravity Defyer
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Gravity Defyer is an online store that delivers medical shoes for men and women.
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Labucq
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Labucq is a contemporary women’s footwear brand that offers unique, smart shoes with the right proportions. Its products are composed of the best leathers.
It is founded by Lauren Bucquet, former Director of Footwear and Accessories at Rag & Bone. It is based in Los Angeles, California..
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BEARPAW
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BEARPAW Footwear embodies a lifestyle of living life comfortably.
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Donde Fashion
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Donde Fashion is an online shop for women’s clothes, shoes, and handbags.
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Runway Heels
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Runway is an innovative new design that effortlessly and gracefully allows a woman to convert her shoe from a high heel into a comfortable flat. Flight attendants were the original inspiration for the 2-shoes-in-one convertible heel, thus the company name, Runway.
As a former flight attendant, Melody, the company’s CEO, experienced firsthand the daily struggle and inconvenience constantly changing back and forth from high heels to flats. As she became frustrated, she conferred with fellow flight attendants about the inconvenience of carrying two pairs of shoes and changing into two pairs of shoes.
It was at this time, Melody committed to one day finding a resolution to this problem.. .
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DC Shoes Inc.
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DC Shoes is a footwear company known for its skate and snowboarding shoes.
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Chinese Laundry
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Chinese Laundry is a woman’s footware company that manufactures and sells shoes. Chinese Laundry was launched in 1981.
With groundbreaking styles season after season, Chinese Laundry lives at the forefront of fashion footwear for young women. Chinese Laundry is the perfect expression of its signature combination of outstanding quality and value with a unique and inspired point of view.
From stylish daytime looks in innovative fabrics and leathers to evening collections in eye-catching metallics and satins, Chinese Laundry consistently provides a mix of styles and trends that are ideal for today’s fashion landscape.. .
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Wish
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Digital mystery boxes
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GoodList
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GoodList is a platform to source sustainable raw materials and finished goods from vetted suppliers. The fashion industry has a universal imperative to dramatically reduce its negative impact on people and planet by positively evolving their supply chain.
We believe the journey begins with choosing the right sourcing partners who balance high-quality manufacturing with responsible operations. Our network brings together companies working towards this goal, including established suppliers of top sustainable brands, producers with credible environmental or social certifications, and innovators with ground-breaking ESG solutions.
To better facilitate global efforts, GoodList suppliers are benchmarked against the 17 United Nations Sustainable Development Goals, a blueprint to achieve a better and more sustainable future for all.. .
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ASICS America
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ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world.
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Jason Markk
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Jason Markk is an e-commerce shop for shoe care and cleaning products.
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vFit Shoes
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vFit’s mission is to help every shoe shopper find exactly what they want to buy in the size they want to buy it in, and to help every merchant, large and small, to reach those shoppers. Even with the enormous growth of Web search, proliferation of comparison-shopping sites, and expansion of online marketplaces, consumers still lack an easy way to shop for the proper size.
Until now. vFit not only is the only shoe fitting technology that allows online shoe buyers the ability to compare the exact shape of their feet to the inside shape of shoes to visualize and determine the best size and fit, it is a vertical search engine for shoe shopping that puts every product, every store, every sale, coupon and discount, right at your fingertips.
No matter what it is you’re looking for, you can quickly find the lowest price, the best deal, the right fit, or that hard-to-find style. vFit Shoes crawls the entire Web and with its search technology helps shoppers discover everything that online shopping has to offer.
Over 2 million products from more than 60 online merchants are currently universally accessible through vFitShop.com and vFit iPhone App. vFit makes shoe shopping more efficient.
Enabling shoppers to virtually try on shoes and find the product that fits, all within a single user experience. With vFit, shoppers can quickly and easily discover: What size of a certain style fits their feet or the person who they’d like to shop for.
The lowest price for a product, determined from all the merchants carrying that item and size. Those hard-to-find items, or that unique and rare find.
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HAUTEBUTCH
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Hautebutch has been especially created for all of the androgynous straight women, self-identified butch, tomboi women in the world and trans* individuals that are tired of purchasing men’s clothing only to alter the garments, out of necessity, to fit their form so that they feel comfortable and confident wearing them. Currently, they offer footwear, clothing and accessories.
Brands catering to this segment offer but one or two items where they are building a suite of products, allowing for a far greater scale as a lifestyle brand.. .
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Love Melrose
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Love our online store? Love L.A? Then You’ll ‘Love Melrose’ on the famous melrose ave in L.A. Where young hot hollywood Shop! We have all the latest LA fashions and accessories for day or night.
You don’t have to be a celebrity to dress like one! With our affordable prices you’ll love melrose!. .
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Ipath Footwear
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IPath was acquired by Madison Parker Capital. Madison Parker Capital acquired IPath from The Timberland Company.
IPath will become a wholly owned subsidiary of Madison Parker’s current portfolio company, Klone Lab. IPATH, based in Torrance, CA, was founded in 1998 by professional skaters in Northern California.
IPATH was conceived as a way to break away from the conventions and establish a revolution of skate style designed and tested by skaters. While IPATH shoes are primarily skateboarding specific, they also feature “chill” models designed more for style over skate functionality.
A distinctive characteristic of IPATH shoes is the “greener” based product accomplished by offering alternative materials such as organic cotton in their shoes and accessories.. .
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Savvy Society
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Girls fashion brand that enables girls to design and wear custom shoes using 3D printing.
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RNKD
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Headquartered in Silicon Valley, RNKD allows users to organize and display their fashion styles with their friends. On a reward-based point system, users can accumulate points by having a higher number of pics of quality outfits or accessories.
In this way, they will be ranked against their friends by earning badges as rewards for their work. Not only will users be able to share and be exposed to new kinds of clothing styles, they will also be able to feel satisfaction for earning the respect they deserve for their wardrobe..
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Ryka Footwear
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Ryka is the only footwear company managed, designed, and solely dedicated to creating performance women’s athletic shoes.
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TWEAK Footwear
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We design shoes through social media
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Blowfish Malibu
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Blowfish Malibu is a Home of shoes. Twelve years ago, two famed footwear executives decided to combine their business and creative talents to create a unique brand of shoes.
Their goal was simple: make quality fashionable shoes and sell them at affordable prices. For every season since, Blowfish Malibu have delighted shoe lovers with on-trend styles that embody emerging fashion trends from Europe and Asia and capture the fresh youthful spirit and casual living that is distinctively Southern California..
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Impo International
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In the summer of 1969, two brothers from a small island in Denmark saw their American dream realized when Impo International officially opened its doors for business. The company had gotten its humble start by importing a few Danish clogs from their fathers wooden shoe factory in Denmark and had quickly grown to become the largest importer of clogs in the United States.
Over the years the company evolved and has produced all types of footwear, from macramé sandals in the 1970’s, to fashion kidskin, snakeskin and eel skin footwear in the 1980’s, to becoming a leader in fashion dress sandals, shoes and boots.. .
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Heroyk
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Heroyk is a manufacturer of athletic sneakers, producing a limited number of each model.
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Band Of Gypsies
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Band Of Gypsies offers branded apparel and shoes for women for all seasons.
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Sneaker Files
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Daily sneaker updates, news, reviews and release dates!
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Milk & Honey
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The luxury design-your-own shoe brand
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Rhea Footwear
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Redefining the Functionality of Shoes Most shoe companies are obsessed with creating a fashion statement through new designs. However, the primary function of shoes is to protect and comfort individuals.
People do not want to give up style for functionality or vice versa. Slips and falls lead to nearly 25,000 fatalities and even more injuries per year according to the National Safety Council.
We are introducing this technology to the public since people should not be slipping while performing an everyday activity such as commuting. In the workers’ shoe market, it is a necessity to wear non-slip shoes that improve friction on slippery surfaces to maximize their safety.
However, only 3% of the public is aware of this technology according to a published market research. We developed with a partner an outsole that increases friction not only on water and oil, but also on ice and snow.
My Cornell classmate and I designed stylish and classic shoes combined with this patented technology that can be worn everyday for all purposes. We want everyone to enjoy the benefits of this technology without compromising style.
Reducing the chances of just one person being injured from falling would bring us great satisfaction.. .
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DM Custom Sneakers
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DM Custom Sneakers manufactures Handcrafted custom sneakers .
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ShopMyCloset
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ShopMyCloset is an online shopping blog that provides discussions about fashion accessories.
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BHBexpress.com
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BHBexpress.comis a trustworthy and convenient online marketplace that offers a great, luxury variety of products at competitive prices.
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KPR Sports
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KPR Sports is a retail company that sells athletic closeout equipment.
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Old Gringo Boots
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Old Gringo Boots is a Introducing ground-breaking designs that has revolutionized the western boot making industry
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Sockwa
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Sockwa is a lightweight brand of athletic footwear for sports and fitness activities on and off the beach. The brand’s products suit activities such as volleyball, soccer, yoga, Pilates, and more.
Sockwa was founded by David Zasloff in March 2008, and is based in Oxnard, California.. .
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Owen Edward
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Owen Edward is a Factory-to-Consumer men’s dress shoe startup based in San Francisco, with manufacturing in Italy. We use the same factories and materials as brands priced at well over $600 at traditional retailers.
Our ethos is one style, zero thinking”: we believe that, for certain products, less choice can be better than more. We live this out by making simple, high quality, transparently priced men’s dress shoes that don’t require hours of comparison research.
Our single product-line business model allows us to keep prices lower, and quality higher, than any other direct-to-consumer dress shoe brand.. .
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Kendall Miles Designs
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Kendall Miles Designs is an online footwear shop.
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Elaine Kim
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Elaine Kim is an online firm that offers a wide range of designer clothing for women like sweaters, skirts, shoes and jewelry.
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Thelasercraft
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Thelasercraft is an online marketplace that provides clothing and shoes for women.
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Fab Wearhouse
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Welcome to Fab Wearhouse! We are proud to offer you the highest quality merchandise at reasonable prices. Throughout our inventory, we provide a large range of clothing, shoes, and accessories guaranteed to be tailored to your needs.
We specialize in current fashion trends all while expanding and evolving our inventory.. .
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Very Fine Dancesport Shoes
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Very Fine Dancesport Shoes is a dance shoes manufacturer company.
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Oasis Shoes
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Wholesale Fashion Shoes Manufacturer in USA
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Pletuko Baby Shoes
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Pletuko baby shoes is the best manufactures of baby walking shoes. Our professional staff always tries to design most comfortable pair of baby walking shoes for boys and girls.
We are pleased and happy to share the very first steps of your child shoes as per their comfort needs. We have Trendy shoes collection with affordable range like comfortable shoes for baby toddler shoes baby girls shoes baby boy shoes soft sole infant shoes leather baby shoes You may order by visiting our site http://pletukobabyshoes.comor contact us right now (619) 200-7757.
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Sneakerskins
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Sneakerskins is an e-commerce platform that sells sneakers and shoes.
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Men’s Italy
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We are #1 Men’s Wear Clothing on the Web
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WishCast
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Broadcast your wish. Get a tailor made deal.
Here’s how it works: 1. Create wishes for all the things you dream of buying.
2. Share any or all wishes with our boutique merchants.
3. They send you offers tailored to your wishes.
4. Select one and purchase online!.
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ShoesPek
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ShoesPek is a women fashion shoes store.
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Buffalo Distribution
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Buffalo Distribution specializes in footwear distribution and logistics with options like warehousing and inventory control.
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Men’s Tall Shoes
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Men’s Tall Shoes is highly focused and continuously innovating high quality elevator shoes. They have expertise in making height increasing shoes, where they are determined to offer the best comfort at good price and highly reliable quality.
They offer you best customer service and assistance and also bring to you, shoes to satisfy your special needs.. .
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Nitches
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Nitches, Inc. is a manufacturer and wholesale distributor of men’s and women ‘s apparel.
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W.DNA Footwear
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women’s shoes manufacturer
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BENJAMINS
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We produce our shoes in extremely limited runs, and make them by hand in our shop here in California. Currently we only sell direct to consumer, here on our website and in our shop.
Our materials are carefully selected to create a shoe that is both comfortable and ahead of its time. We believe that luxury technical cloths create a more unique and desirable shoe than an equivalent representation crafted from leather.
Fall 2014 marks our first major release, and we are proud to be sourcing Loro Piana Storm System cashmere for our uppers. This 100% cashmere is heavy weight, of unmatched quality, and highly water and stain repellent.
Loro Piana treats this cloth three different ways to retain it’s soft feel while at the same time protecting it from the elements. Our shoes will protect your feet while continuing to allow them to breathe.
We hope you love them as much as we do.. .
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Lady Chocolatt
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Lady Chocolatt is a unique chocolate boutique and coffee shop.
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MTX5
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MTX5 facilitates a website that enables individuals to find articles and reviews of fashion trends, designers, beauty products, and more. Its articles are categorized according to designer clothes, makeup, and models.
MTX5 offers articles, videos, and tips about beauty and makeup. MTX5 was founded by Emme Ellis in 2008.
It is based in Woodland Hills, California.. .
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shoeenvy
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The hit app where users can swipe right to love their favorite women’s shoes.
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Kate Ferguson
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Kate Ferguson is an e-commerce platform for stilettos, booties and wedges.
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This article was written by Mark Adams from Levi Keswick. The editor for this article was Tess Page. If your company is featured in this article and you want to have amendments made please contact us on: Admin@levikeswick.com.
Alternatively you may write to us at: Levi Keswick/Fupping Ltd, First Floor, 61-63 Rochester Pl, London NW1 9JU.
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