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51 Best Fashion Startups Headquartered in New York

51 Best Fashion Startups Headquartered in New York

This article showcases Levi Keswick’s top picks for the best ‘Fashion’ startups. These startups are taking a variety of approaches to innovating in the Fashion’ industry, but are all exceptional startups well worth a follow.

We selected these startups for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Welp Magazine (our partner website) hosts a yearly startup award honouring the most outstanding entrepreneurs and high-growth businesses in the world. If you want to enter your startup to be in the running for the top startup of 2021 or learn more about our competition click here.


1. B’zT, LLC.

The idea behind this startup: B’zT® is the most comfortable and the world’s first washable tracking device.

Headquarters: Bayside, New York, United States

Industries: Children, Consumer Electronics, Family, Fashion, GPS, Wearables

Founders: Unknown

Follow this startup or buy their offering:

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2. Ana Luisa

The idea behind this startup: Ana Luisa offers sustainable jewelry directly to consumers.

Headquarters: Brooklyn, New York, United States

Industries: B2C, E-Commerce, Fashion, Jewelry

Founders: Adam BOHBOT, David BENAYOUN

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3. Atoms

The idea behind this startup: Atoms is a design company that specializes in the fields of fashion, retail, and shoes.

Headquarters: Brooklyn, New York, United States

Industries: Fashion, Retail, Shoes

Founders: Sidra Qasim, Waqas Ali

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4. King Children

The idea behind this startup: King Children operates as a 3D custom-printed eyewear company.

Headquarters: Brooklyn, New York, United States

Industries: 3D Printing, Eyewear, Fashion

Founders: David Lee, Sahir Zaveri

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5. Tailored Industry

The idea behind this startup: Tailored Industry is re-engineering the fashion supply chain with on-demand manufacturing and 3D knitting.

Headquarters: Brooklyn, New York, United States

Industries: 3D Technology, Fashion, Manufacturing

Founders: Alexander Tschopp, J. Andres Alves, Jonathan Chan

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6. Diefendorff

The idea behind this startup: Diefendorff is a watch company.

Headquarters: Brooklyn, New York, United States

Industries: Fashion, Retail

Founders: Unknown

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7. OOLI

The idea behind this startup: OOLI is a hair care company for people of African descent who wear their hair in locs.

Headquarters: Brooklyn, New York, United States

Industries: Beauty, Consumer Goods, E-Commerce, Fashion, Green Consumer Goods, Health Care, Lifestyle

Founders: Jessica Pritchett

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8. Parade

The idea behind this startup: Parade is an underwear company that creates designer and eco-friendly fabrics undergarments.

Headquarters: Brooklyn, New York, United States

Industries: E-Commerce, Fashion, Lingerie

Founders: Cami Téllez, Jack DeFuria

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9. Everlasting Wardrobe

The idea behind this startup: Everlasting Wardrobe is a subscription service that offers parents a new, hassle free way to discover children’s clothing.

Headquarters: Brooklyn, New York, United States

Industries: Children, Data Visualization, Direct Marketing, Fashion

Founders: Drew Malbin, Joshua Luft

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10. Rebecca Allen

The idea behind this startup: Rebecca Allen offers a patent leather pump in five nude shades. Inviting every woman to take a step forward.

Headquarters: Brooklyn, New York, United States

Industries: Fashion, Shoes, Women’s

Founders: Rebecca Allen

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11. Slate

The idea behind this startup: Slate is a content creation platform that creates on-brand social content for real-time social media.

Headquarters: Brooklyn, New York, United States

Industries: Advertising, Brand Marketing, Fashion, Internet

Founders: Michael Horton, Will Brooke

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12. Continued

The idea behind this startup: CONTINUED is a platform for circular fashion.

Headquarters: Copenhagen, New York, United States

Industries: Fashion, Retail

Founders: Jeppe Basse

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13. Stryx

The idea behind this startup: Stryx offers men’s cosmetic and skincare products.

Headquarters: Lawrence, New York, United States

Industries: Cosmetics, Fashion, Retail

Founders: Devir Kahan, Jon Shanahan

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14. Suits Outlets

The idea behind this startup: Men’s Affordable Suit Company Online

Headquarters: Lynbrook, New York, United States

Industries: E-Commerce, Fashion, Men’s, Wedding

Founders: Unknown

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15. Avon North America

The idea behind this startup: Avon North America is a social selling beauty company in North America.

Headquarters: New York, New York, United States

Industries: Cosmetics, Fashion, Lifestyle, Women’s

Founders: Unknown

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16. Ten Thousand

The idea behind this startup: Ten Thousand provides innovative training essentials built on simplicity and focus.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Fitness

Founders: Eugenio Labadie, Keith Nowak

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17. Hawthorne

The idea behind this startup: Hawthorne creates personal care products using premium quality ingredients, data-driven algorithms, and smart subscriptions.

Headquarters: New York, New York, United States

Industries: Beauty, Consumer Goods, Fashion, Personal Health

Founders: Brian Jeong, Phillip Wong

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18. Maisonette

The idea behind this startup: Maisonette is a children’s clothing and lifestyle e-commerce site.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Internet, Shopping

Founders: Luisana Mendoza de Roccia, Sylvana Ward Durrett

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19. Pepper

The idea behind this startup: Pepper makes bras in AA to B cups with band sizes starting at 30 and going to 38 for small-chested women.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Retail, Women’s

Founders: Jaclyn Fu, Lia Winograd

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20. Privé Revaux

The idea behind this startup: Privé Revaux Eyewear was built on a shared passion for style and quality with the goal of making it accessible in ways never seen until now.

Headquarters: New York, New York, United States

Industries: Fashion

Founders: David Schottenstein

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21. CUUP

The idea behind this startup: CUUP is a direct to consumer startup focused on providing the essential bra for women.

Headquarters: New York, New York, United States

Industries: Fashion, Lingerie, Retail

Founders: Abby Morgan, Kearnon O’Molony

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22. Mockingbird

The idea behind this startup: Mockingbird is a new baby gear brand on a mission to empower parents.

Headquarters: New York, New York, United States

Industries: Consumer Goods, Drones, E-Commerce, Fashion, Leisure

Founders: Eric Osman

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23. BABOON TO THE MOON

The idea behind this startup: BABOON is a manufacturing that provides highest-grade materials for adventure essentials.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Food and Beverage, Leisure, Lifestyle, Manufacturing, Tourism

Founders: Andy Person, Michael Kushner, Trey Sisson

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24. Glossy Media

The idea behind this startup: Glossy is a daily publication exploring the intersection of fashion, luxury and technology.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Lifestyle, News, Publishing, Web Design

Founders: Unknown

Follow this startup or buy their offering:

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25. Andie

The idea behind this startup: Andie is a designer and manufacturer of one-piece women’s swimsuits and sells them to consumers through its e-commerce platform.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Retail, Swimming, Women’s

Founders: Leah Schwartz, Melanie Travis

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26. ERA Timepieces

The idea behind this startup: ERA Timepieces makes tourbillon watches and other luxury-grade products.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Lifestyle, Manufacturing

Founders: Michael Galarza

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27. DIFFERIO

The idea behind this startup: Differio is an online platform engaged in the retail of trendy fashion and accessories for men.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Retail

Founders: Jimmy Chrabieh

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28. Rockets of Awesome

The idea behind this startup: Rockets of Awesome is a direct-to-consumer kids’ apparel brand, designing and selling over-the-top clothes.

Headquarters: New York, New York, United States

Industries: Children, Consumer, E-Commerce, Fashion, Personalization, Retail, Retail Technology

Founders: Rachel Blumenthal

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29. Very Good Light

The idea behind this startup: Gen Z men’s beauty publication and product

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Lifestyle, Publishing

Founders: Unknown

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30. HOLDEN

The idea behind this startup: Custom wedding rings for the modern couple.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Lifestyle

Founders: Andrew Lim, Simon Zhang

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31. Standard Dose

The idea behind this startup: Setting the standard for holistic wellness through plants and experience

Headquarters: New York, New York, United States

Industries: Beauty, E-Commerce, Fashion, Fitness, Health Care, Lifestyle, Retail, Wellness

Founders: Anthony Saniger

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32. Pair Eyewear

The idea behind this startup: Pair Eyewear is an eyewear brand designed and made specifically for children.

Headquarters: New York, New York, United States

Industries: E-Commerce, Eyewear, Fashion, Retail, Wearables

Founders: Nathan Kondamuri, Sophia Edelstein

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33. Swirled

The idea behind this startup: Next-generation lifestyle media brand

Headquarters: New York, New York, United States

Industries: Advertising, Fashion, Lifestyle, Marketing, News, Publishing

Founders: Unknown

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34. Stix

The idea behind this startup: Stix is an accessible D2C marketplace for women’s health products with a focus on discretion.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Health Care, Lifestyle, Marketplace, Women’s

Founders: Cynthia Plotch, Jamie Norwood

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35. Choosy

The idea behind this startup: Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Information Services

Founders: Jessie Zeng, Mo Zhou, Sharon Qian, Sharon Qian

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36. Rowing Blazers

The idea behind this startup: Rowing Blazers is a youthful, irreverent menswear label dedicated to the idea that the classics can be cool.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Retail

Founders: David Rosenzweig, Jack Carlson

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37. Apparis

The idea behind this startup: Apparis is a modern vegan fashion brand that prioritizes quality and craftsmanship.

Headquarters: New York, New York, United States

Industries: Consumer Goods, Fashion, Women’s

Founders: Amelie Brick, Lauren Nouchi

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38. Thousand Fell

The idea behind this startup: Modern Sneakers. Made To Last. Built To Recycle.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Lifestyle, Manufacturing, Product Design, Retail

Founders: Unknown

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39. Creatively

The idea behind this startup: Live and work creatively. Find work globally. Creatively is a professional network for creatives of all disciplines.

Headquarters: New York, New York, United States

Industries: Communities, Event Promotion, Fashion, Media and Entertainment, Private Social Networking, Professional Networking, Professional Services, Social Network, Social Recruiting

Founders: Unknown

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40. Ally Shoes

The idea behind this startup: Ally is an innovative fashion brand with stylish, pain-free heels for power women on the move

Headquarters: New York, New York, United States

Industries: Fashion

Founders: Unknown

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41. Daddy Couture

The idea behind this startup: LGBTQ Clothing Brand

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion

Founders: Unknown

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42. Obsess

The idea behind this startup: Obsess is a platform for immersive mobile commerce.

Headquarters: New York, New York, United States

Industries: Augmented Reality, E-Commerce, Fashion, Retail, Virtual Reality

Founders: Neha Singh

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43. SPATE

The idea behind this startup: Trends prediction for marketers

Headquarters: New York, New York, United States

Industries: Artificial Intelligence, Beauty, Fashion, Food and Beverage, Machine Learning, Predictive Analytics

Founders: Olivier Zimmer, Yarden Horwitz

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44. EBY

The idea behind this startup: EBY is a membership-based company driving profits with purpose.

Headquarters: New York, New York, United States

Industries: Consumer Goods, Fashion, Subscription Service

Founders: Renata Mutis Black, Sofia Vergara

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45. We Are Nations

The idea behind this startup: NATIONS is a globally networked licensing and visual intellectual property licensing company

Headquarters: New York, New York, United States

Industries: Fashion

Founders: Patrick Mahoney

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46. Luxury Market

The idea behind this startup: E-Commerce Marketplace for Luxury Brand Sourcing

Headquarters: New York, New York, United States

Industries: B2B, E-Commerce, E-Commerce Platforms, Fashion, Marketplace, Retail, Retail Technology, Shopping, Wholesale

Founders: Unknown

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47. Wool & Oak

The idea behind this startup: Premium leather goods that unite classic design with modern function.

Headquarters: New York, New York, United States

Industries: Consumer Goods, E-Commerce, Fashion, Lifestyle, Web Design

Founders: Gizem Mut-Webster, Gizem Mut-Webster, Johnathan Webster

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48. Groupe

The idea behind this startup: The traditional model for the fashion industry is broken, with no real support for its emerging artists.

Headquarters: New York, New York, United States

Industries: E-Commerce, Fashion, Lifestyle

Founders: James Jurney

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49. Screenshop by Craze

The idea behind this startup: Screenshop by Craze brings the next level of fashion and makes it easier than ever to buy.

Headquarters: New York, New York, United States

Industries: Ad Network, Fashion, Internet, Social Media

Founders: Mark Fishman

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50. Thief and Heist

The idea behind this startup: Thief and Heist is a drops-driven, direct-to-consumer Jewelry concept by Francesca Amfitheatrof.

Headquarters: New York, New York, United States

Industries: Consumer Goods, E-Commerce, Fashion

Founders: Unknown

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51.Newbook

The idea behind this startup: One-stop destination for sourcing creative talent for photoshoots, videoshoots, events, & more.

Headquarters: New York, New York, United States

Industries: Digital Marketing, Fashion, Internet, Marketplace

Founders: Nora Kelleher, Sebastian Flores

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