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22 Best Fashion Startups Headquartered in Sweden

22 Best Fashion Startups Headquartered in Sweden

This article showcases Levi Keswick’s top picks for the best ‘Fashion’ startups. These startups are taking a variety of approaches to innovating in the Fashion’ industry, but are all exceptional startups well worth a follow.

We selected these startups for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Welp Magazine (our partner website) hosts a yearly startup award honouring the most outstanding entrepreneurs and high-growth businesses in the world. If you want to enter your startup to be in the running for the top startup of 2021 or learn more about our competition click here.


1. Closely

The idea behind this startup: Closely creates sportswear for momen.

Headquarters: Göteborg, Vastra Gotaland, Sweden

Industries: Fashion

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website

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2. Hoofstep

The idea behind this startup: Hoofstep is a mobile app for horse owners.

Headquarters: Helsingborg, Skane Lan, Sweden

Industries: Fashion, Information Technology, Mobile Apps

Founders: Priscilla Olsson

Follow this startup or buy their offering:

Crunchbase

Website

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3. Wacay

The idea behind this startup: Wacay provides clothing manufactured for sustainable style rather than seasonal fashion.

Headquarters: Hovås, Vastra Gotaland, Sweden

Industries: Fashion, Leisure, Manufacturing, Product Design, Sustainability

Founders: Evelina Bryngelsson, Magnus Liljeblad

Follow this startup or buy their offering:

Crunchbase

Website

Facebook


4. Boositifed

The idea behind this startup: Boositifed operates as an influencer platform.

Headquarters: Malmö, Skane Lan, Sweden

Industries: Brand Marketing, Consulting, Fashion

Founders: Imad Ibrahim, Nathalie Lameri

Follow this startup or buy their offering:

Crunchbase

Website


5. Afound

The idea behind this startup: Afound sells menswear and womenswear online and in stores.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Brand Marketing, E-Commerce, Fashion, Marketing, Retail, Sales

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website

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6. CDLP

The idea behind this startup: Menswear

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Fashion

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website

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7. Off Script

The idea behind this startup: Off Script is the best way for creators to set up their very own e-commerce, sell products they love, and help their community.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: E-Commerce, Fashion, Shopping

Founders: Gus Fune, Henrietta Fromholtz, Pontus Karlsson

Follow this startup or buy their offering:

Crunchbase

Website

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8. SWATI Cosmetics

The idea behind this startup: E-commerce

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Consumer Goods, E-Commerce, Fashion, Lifestyle

Founders: Vishal Nanda

Follow this startup or buy their offering:

Crunchbase

Website

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9. Hyber

The idea behind this startup: Imagine all the stuff your child needs growing up. Hyber is a rental platform for short use, long lasting kids products.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Children, E-Commerce, Fashion, Product Design, Retail, Sustainability

Founders: Douglas Heidergren

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


10. Astrid Wild

The idea behind this startup: Astrid Wild is an outdoor clothing brand designed for women.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: E-Commerce, Fashion, Outdoors

Founders: Jemina Pomoell, Maria Paulsson Rönnbäck

Follow this startup or buy their offering:

Crunchbase

Website

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11. Lace Laboratory

The idea behind this startup: Lace Laboratory is a swedish company that provides high quality lingerie.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Fashion, Lingerie

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website

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12. Boldliving.se

The idea behind this startup: An e-commerce site focusing on scandinavian design.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: E-Commerce, Fashion, Internet, Web Design

Founders: Sebastian Plengier Ehrnfelt

Follow this startup or buy their offering:

Crunchbase

Website

Facebook


13. Baetes

The idea behind this startup: Baetes develops the next-generation e-commerce platform for the fashion industry.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: E-Commerce, Fashion, Shopping

Founders: Erik Sjoberg, Filip Waak, Fredrik Heiding

Follow this startup or buy their offering:

Crunchbase

Website


14. KSTING

The idea behind this startup: A digital booking platform for fashion professionals

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Fashion, Photography, Staffing Agency

Founders: Erwan Lemonnier

Follow this startup or buy their offering:

Crunchbase

Website

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15. Hackyourcloset.com

The idea behind this startup: Hackyourcloset.com was founded in 2019 to reduce and prevent waste in the apparel industry.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Big Data, Fashion, Subscription Service

Founders: Lisa Gautier, Mikaela Larsell Ayesa

Follow this startup or buy their offering:

Crunchbase

Website

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16. CLOKKA

The idea behind this startup: CLOKKA is the safest way to buy and sell watches.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: E-Commerce, Fashion, Lifestyle, Retail

Founders: Chris Knight, Olof Sjöstedt

Follow this startup or buy their offering:

Crunchbase

Website

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17. The WOW Closet

The idea behind this startup: Designer dress rental service based on sharing economy

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Consumer Lending, Fashion, Rental, Retail, Sharing Economy, Sustainability

Founders: Oksana Poliakova

Follow this startup or buy their offering:

Crunchbase

Website

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18. xNomad

The idea behind this startup: Xnomad is a marketplace for short-term retail space connecting brands and e-commerce stores.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Commercial Real Estate, E-Commerce, Fashion, Marketplace, Real Estate, Retail

Founders: Jonathan Haralambakis

Follow this startup or buy their offering:

Crunchbase

Website

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Linkedin


19. Daisy Grace

The idea behind this startup: A combined media & retail & ecommerce concept based on women’s wear.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Digital Media, E-Commerce, Fashion, Retail

Founders: Hannah Widell

Follow this startup or buy their offering:

Crunchbase

Website


20. TPH (The Pasta Haters)

The idea behind this startup: The first software solution dedicated to independent vintage shops.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: B2B, E-Commerce, Fashion, Retail, Retail Technology, Software

Founders: Lisa Gautier, Maki Kobayashi

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook


21. Left or Right

The idea behind this startup: Left or Right is a social decision app that helps its users make everyday decisions with confidence and ease.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: Fashion, Mobile Apps, Social

Founders: Anna Kult, Henrik Sandström, Lisa Rytter, Maryam Gharemani, Pelle Almquist, Sofi Fahrman

Follow this startup or buy their offering:

Crunchbase

Website

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22. Drool

The idea behind this startup: Explore the latest fashion and accessories at the best prices possible.

Headquarters: Stockholm, Stockholms Lan, Sweden

Industries: E-Commerce, Fashion, Lifestyle, Service Industry

Founders: Axel Skytting, Gustav Bauer

Follow this startup or buy their offering:

Crunchbase

Website

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